Premier League club Everton FC have announced a sponsorship deal with SportPesa. The new deal is the most lucrative in the history of the club. The deal is poised to last for five years, starting from June 1. The African betting company and gaming brand name would feature on the front of Everton jerseys, based on details of the deal.
The club released a statement saying SportPesa invested in a new European headquarters that would generate jobs for the city of Liverpool. The office is an avenue to engage with supporters through “fan activities.” (more…)