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Everton’s American owners The Friedkin Group are actively seeking fresh investment into the club. Sources close to the situation indicate the move is aimed at bringing in strategic partners, most likely through the sale of a minority stake.

This development comes in the wake of a turbulent summer transfer window that left supporters frustrated and the squad stretched thin. The Friedkin Group took full control last year, but early optimism has given way to questions about long-term plans and financial direction.

The timing is telling. Everton sold high-profile talents including Iliman Ndiaye to Manchester City for £65 million on deadline day, alongside Beto’s move to Fiorentina and Nathan Patterson’s departure to Torino. Yet attempts to bolster the forward line faltered dramatically when Folarin Balogun walked away from a proposed £40 million deal with Monaco.

David Moyes has been left working with just 18 senior outfield players. Thierno Barry stands as the only recognised senior striker, while Vitalii Mykolenko remains the sole established left-back. The manager has spoken openly about the need to explore the free agent market to supplement what he described as a “really small” squad.

Fan groups have already voiced concerns over perceived lack of ambition. Protests erupted earlier in the window when reports emerged of a potential sale of homegrown midfielder Harrison Armstrong to Nottingham Forest, prompting the club to pull the plug on those talks.

Ownership changes at Everton have rarely been straightforward. Previous regimes brought instability, and supporters are understandably wary of any process that could dilute control or signal further belt-tightening. The Friedkin Group’s search for partners suggests they see value in external input to drive the club forward, particularly with the new Hill Dickinson Stadium now in use.

For the playing side, the implications are immediate. Moyes faces Manchester United today knowing his options in attack are limited. Jack Grealish’s return on loan from City provides some creativity, but the absence of a proven goal threat beyond Barry will test the manager’s tactical ingenuity throughout the campaign.

The broader context is one of transition. Everton finished last season strongly under Moyes and began this campaign with a win and a draw. Yet the summer’s net profit of around £25 million, achieved through sales rather than sustained investment, has left many wondering whether the club can compete consistently without further resources.

Supporters will watch the coming weeks closely. Any announcement on new investors will be scrutinised for what it means for squad building in January and beyond. The Friedkin Group’s next steps could shape the club’s trajectory for years to come.

David Moyes has spoken openly about the frustrations of a summer transfer window that ended in disappointment for Everton. The manager admitted the club must now look to the free agent market to bolster a squad he described as very small.

The window closed with just 18 senior outfield players available until January. Only one recognised striker remains on the books after Beto departed for Fiorentina and a late move for Folarin Balogun collapsed.

Balogun had agreed terms with Everton on a deal worth an initial £40 million plus add-ons from Monaco. The 25-year-old American international even travelled to Finch Farm for what should have been the final stages. Instead, concerns emerged during his medical and the deal fell through at the eleventh hour.

Moyes was clear that it was not down to any single party. He told reporters the situation was simply one of those things that happens in football. Balogun himself pulled out after the medical doubts surfaced.

The timing proved particularly painful. Everton had already sanctioned Beto’s exit in anticipation of the incoming striker. That left Thierno Barry as the sole senior centre forward. Fans had hoped for greater depth after a summer that saw significant sales generate around £100 million.

Iliman Ndiaye’s £65 million move to Manchester City was another major outgoing. The Senegal international had been a key creative force and his departure further thinned the attacking options. Moyes made it clear the club did not want to lose him but could not stand in the way of such an opportunity.

Squad depth under pressure

The lack of numbers leaves Moyes with limited flexibility. Vitalii Mykolenko is the only recognised left-back. The right-back position has been addressed with the signing of Ainsley Maitland-Niles from Lyon on a three-year deal, but overall balance remains a concern.

Moyes emphasised the need to challenge at the top end of the table despite the setbacks. He stressed that everyone will have to muck in and that opportunities will arise for younger players or those previously on the fringes. The manager remains determined to keep pushing forward.

Everton have confirmed they are now exploring free agents. Reports have linked the club with experienced options such as Jamie Vardy, though no deals have been completed. The priority is to add quality without further disrupting the wage structure.

Supporters will be anxious about how the squad copes with a demanding fixture list. A thin squad increases the risk of injuries derailing the season before it truly begins. Moyes has shown resilience in the past and will look to instil belief that the group can still deliver.

The Friedkin Group ownership has faced questions over ambition following the window’s outcome. Moyes revealed he has never spoken directly to Dan Friedkin in his time back at the club, highlighting a disconnect at the top. Yet the manager stayed positive, insisting the players and fans can achieve something special with what they have.

Everton’s summer was meant to build on recent stability. Instead it has left the club facing familiar challenges of limited resources and the need to overachieve. Moyes and his team must now find solutions quickly if they are to meet expectations in the new campaign.

Deadline Farce Leaves Everton Short-Handed

Everton supporters have every right to feel sick this week. What started as a summer of cautious optimism under The Friedkin Group has ended in familiar chaos, with the collapse of Folarin Balogun’s move from Monaco leaving David Moyes staring at a squad that looks thinner than it did in July.

The United States striker arrived at Finch Farm on deadline day after a £40 million agreement was reached the night before. Hours later he walked away. Issues flagged in his medical prompted Everton to restructure the deal, reducing the upfront payment and loading more onto add-ons. Both clubs signed a deal sheet to buy extra time after the 11pm deadline. Balogun still refused to put pen to paper. Monaco’s chief executive later said the player felt the club had raised unnecessary doubts about his health. Everton maintain they were simply doing due diligence. Either way, the Toffees are now left with Thierno Barry as their only senior striker until January at the earliest.[[1]](https://www.nytimes.com/athletic/7561775/2026/09/03/inside-everton-transfer-window-balogun-ndiaye/)

That blow landed after they had already sanctioned Beto’s £15.5 million departure to Fiorentina, believing the Balogun deal was as good as done. Iliman Ndiaye’s £65 million move to Manchester City went through the same day. Jack Grealish’s season-long loan return from City and Ainsley Maitland-Niles’ arrival from Lyon offered some late cheer, but they cannot paper over the holes.

Moyes now has just 18 outfield players. Vitalii Mykolenko is the only recognised left-back. The right-back search that dragged on all summer ended with Maitland-Niles, a versatile but not specialist option. Christian Norgaard is injured. The squad Moyes described as needing more quality and numbers before the window even closed is now weaker in key areas.

Fan Anger Meets Ownership Questions

This is not just about one failed signing. It is about a pattern. Everton came close to selling Harrison Armstrong to Nottingham Forest for around £35-40 million until supporters made their feelings clear at Bournemouth, chanting about a riot. The board pulled the plug. Then they sold two forwards without replacements lined up. The Fans’ Forum issued a statement questioning planning and decision-making. The 1878s group, responsible for the displays at Hill Dickinson Stadium, have stood down in protest, saying the club’s ambitions no longer match the supporters’. A petition targeting chief executive Angus Kinnear has circulated.[[2]](https://www.bbc.com/sport/football/articles/c9861n79kepo)

The Friedkin Group, who completed their takeover in December 2024 and refinanced the club’s debt, are now seeking new investors less than two years in. Reports from The Athletic and the Financial Times describe an early-stage process that could see a minority stake sold. Sources suggest they view the club’s enterprise value at around £1 billion. Liverpool’s recent minority sale may have concentrated minds. For Everton fans who hoped American ownership would bring stability and ambition after the Moshiri years, this feels like another chapter of uncertainty.

Moyes has kept his public comments relatively measured, but his pre-deadline remarks about needing more players now look prophetic. Barry showed his quality with a hat-trick against Preston in the cup, yet relying on a 21-year-old as the sole centre-forward through a long Premier League winter is a gamble. Tyrique George or Brennan Johnson could be asked to fill in, but that is not a sustainable plan.

Everton sit seventh after two games with four points. The new stadium was supposed to mark a fresh start. Instead the window has left the club looking amateurish at the exact moment they needed to look professional. Kinnear’s recent comments that the squad was “in a good place” now ring hollow. The owners have some fences to mend, and quickly. Results will determine how loud the discontent becomes, but the damage from this window is already done.